What's Graphic design?

It is a method of communicating visually where the ultimate focus is to convey the meaning to a particular group of persons. Here the message is conveyed in the non-verbal form i.e., using words, images and other such graphical elements. Not only a graphical design should be attractive but also it should work as well. It is a general concept that what we see will stay longer in our mind than what we hear. This is the principle behind graphical design.

Business motive of an organization is the main reason, which induces in doing a graphical design. Graphical design can therefore rightly be called as an exact blend of art and business. Though graphic designs are truly based on the theories of art, its main aim is to create an eye pleasing design, which is functional and useful too. Usually a graphical design will be made based on the needs and budget of the client.

What a Graphic designer actually does?

A graphic designer acts as a bridge between the client and the audience. His aim is to convey the message to the audience in an attractive way, which should have a good response as well. Through his work a graphical designer should sell or tempt the audience to buy the product on behalf of their clients.

Graphical designers use the images which are drawn, painted, photographed or computer-generated. They also use various fonts and styles to make the graphic design, an eye-catching one. Graphics, which are either created or selected, should be arranged in a proper way. In simple words the text, images and other graphical elements should capture the attraction of the audience. Moreover it should be simple to understand so that the message could be easily conveyed.

The role of graphic designs in our day-today life is vast. Ranging from mere candy wrappers to the advertisement boards carrying the picture of the jewels, automobiles etc. the role of graphical designs has become inevitable. Graphical designs can be commonly seen in the title of the films, in various kinds of advertisements, in magazines, books etc.