Types of Graphic Design

Graphic design is a field where you have to use your creativity along with latest technologies to make the mode of communication an effective one. The designer uses a wide variety of communication tools in order to convey a message on behalf of client to particular audience. The main tools are typography and image.

Image-Based Design

Designers will either use created or photographed images to communicate the messages, which their clients want to convey. Images are effective tools of communication, which can express even the emotions and moods. When compared to words, people respond quickly to images. For example, we all know that a candy is hot, and when an image in combination with this knowledge creates a visual mesmerism. In an image-based design, the pictures will convey the entire message. Sometimes a few words are used in addition to the picture. A graphic designer chooses an image-based design only when he feels that an image is thousand times better than a word.

Type-Based Design

Type based designs are nothing but using words in an attractive way to convey a message instead of using pictures. Just like the meaning of a text, how the words look like is also important for a graphic designer. A designer uses different typescripts, type size, colors, borders, shadings, columns, margins, spacing etc to make the text unique and attractive.

Image and Type

When the designers combine both text and images to convey the message to the audience, it is known as image and type design. The words and image should be creative and catchy respectively. After the design concept has been finalized, the designers work with photographers, illustrators, typesetters and other production technicians to get the final output as desired by their clients.

Symbols, Logos and Logotypes

Just like the pictures, symbols and logos also have the potential to quickly reach the audience. It helps to represent a particular concept or company. Logos and logotypes reveal that the product belongs to a particular company.

Process of Creating Graphic Art

The theme behind graphic design is to convey a message. Therefore the designer and the client will discuss what kind of message is to be conveyed and which way will be effective in reaching the targeted audience.

The use of various design elements will be based on the medium through which they are going to advertise. Only the artistic side of the graphic design is the designer’s job. Rest will be based on the size of the business and the budget of the client.